Case Study: Iron Mountain achieves 21x ROI with 6sense

Iron Mountain Sees a 21X ROI with 6sense

Iron Mountain, a global information management company, was struggling with redundant campaigns, broad targeting, and inefficient marketing spend. Before 6sense, the team relied heavily on guesswork and treated all accounts the same, making it difficult to optimize go-to-market efforts across its global business.

6sense helped Iron Mountain use intent data and account intelligence to segment accounts by buying stage, target more relevant content, and improve campaign execution across tools like Salesforce and Marketo. With 6sense, Iron Mountain achieved a 21x ROI, reduced display cost per lead by 47%, and doubled industry-standard click-through rates, all while improving efficiency and cost savings.

Iron Mountain

Jack Speyer

Director of Marketing Operations