Case Study: Hyland achieves higher engagement and reduced ad spend with 6sense

Hyland Maximizes ROI and Reduces Ad Spend by 6 Figures Using 6sense

Hyland, a leading enterprise content management and business process management provider, needed a better way to target priority accounts and find key contacts without relying on a traditional waterfall lead process. Before working with 6sense, its campaigns were broad and not informed by account-level intent, making it hard to prioritize budget, resources, and personalization.

6sense helped Hyland build a hyper-personalized ABM engine by syncing Salesforce data, layering in firmographic and intent signals, and aligning marketing and sales around prioritized account segments. With 6sense, Hyland reduced ad spend by six figures and achieved a 60% increase in account engagement and campaign CTR, an 87% increase in engaged accounts, and 91% of accounts reached in marketing campaigns, while also driving more meetings booked and higher-quality engagement.

Hyland

Kelly Webb

Account-based Marketing Manager