Case Study: Zendesk achieves 61 sales-ready meetings from 2,000+ untouched leads in 6 weeks with 6sense

How Zendesk generated 61 sales qualified opportunities out of 2000 untouched leads in 6 weeks

Zendesk, a global leader in customer service software, was generating large volumes of marketing leads but didn’t have the sales bandwidth to follow up, leaving many lower‑scored MQLs and dormant pre‑MQLs untouched. They needed a scalable way to engage marketing‑generated leads and convert more into pipeline without adding headcount.

Zendesk deployed Saleswhale’s AI assistants (Clara in SEA and Amber in ANZ) to run personalized two‑way conversations, persistently follow up, update CRM contact data, and hand qualified leads to solutions consultants. In six weeks the bots engaged over 2,000 leads and generated 61 sales‑ready meetings across Australia, Singapore and New Zealand, prompting expansion of the program to more regions and use cases.

Zendesk

Henrik Petersen

Director of Marketing