Case Study: Vertiv achieves $1M pipeline in 4 weeks with 6sense

How Vertiv’s Project Opera Unlocked $1M Pipeline in Four Weeks with 6sense

Vertiv, a global leader in critical infrastructure for data centers and networks, needed to adjust its go-to-market strategy to changing B2B buyer behavior and expand into an underpenetrated international market with less direct sales interaction. The company turned to 6sense and its intent data and ABM capabilities to better identify in-market accounts and understand where demand was emerging.

Using 6sense in its Project Opera pilot, Vertiv targeted high-intent accounts with personalized outreach across channels and aligned sales and marketing in Australia and New Zealand. The results were strong: Vertiv generated $1M in paid pipeline in four weeks, increased marketing-sourced pipeline by 80%, and drove a 428% rise in target account web visitors, with 6sense helping create a scalable ABM model for future expansion.

Vertiv

Paul Russell

Global Customer Marketing Director