Case Study: Terrapinn achieves 1,103 qualified leads in one year with 6sense

How Terrapinn used Saleswhale to add thousands of qualified leads to their pipeline in one year

Terrapinn is a Singapore‑based global events company running shows across industries from education to finance. Their challenge was converting large numbers of marketing leads into sales‑ready opportunities: closing event deals (typically $5,000–$100,000) required repeated outreach and phone/meet meetings, but the team lacked capacity to follow up consistently and had not stood up an inside sales function.

Terrapinn ran a pilot with Saleswhale’s AI sales assistant to scale outreach and qualification (reaching 3,500–4,000 contacts for about SG$3,500). The assistant ran personalized email conversations, qualified interested prospects and routed them to sales; adoption grew after early wins. Results included 65–70% email open rates (outperforming Eloqua), 1,103 qualified leads in one year, and an example campaign that generated 18 qualified meetings from 500 invites.

Terrapinn

Sharon Roessen

Managing Director