Case Study: Sisense achieves full buyer-intent visibility and prioritized outreach with 6sense

How Sisense Empowers Their Revenue Teams with Actionable Insights

Sisense, an end-to-end BI platform, needed to give its sales “pods” a single, actionable view of account intent and engagement so reps could prioritize outreach by account, timing, intent and keywords. Prior to 6sense, account engagement data lived separately and couldn’t be integrated into Sisense’s analytics, leaving gaps in visibility into the “dark funnel” and limiting timely, targeted outreach.

By integrating the 6sense Account Engagement Platform via API into Sisense’s POD Enablement dashboards, the company now layers predictive intent, keyword-level searches, buying-stage signals and campaign metrics alongside Salesforce, Marketo and Google Analytics data. The unified dashboards refresh daily, letting reps filter by stage or recency, tailor messaging by buying stage, and drill into “interesting moments,” which has improved prioritization, outreach timing and overall visibility for both sales and management — with plans to add SmartPlays and 6sense Sales Intelligence next.

Sisense

Ilan Hertz

Head of Marketing Strategy and Operations