Case Study: Unit4 achieves 324 more qualified sales opportunities by scaling lead engagement with 6sense

How Saleswhale helped Unit4 ensure a consistent pipeline of sales-ready leads

Unit4, a global provider of enterprise software for service-oriented organizations, faced a bottleneck in APAC: a lean marketing team (one head plus two BDRs) was generating many leads from events and content but spending most of their time manually qualifying them, leaving little capacity for outbound prospecting. The main goal was to create a consistent pipeline of sales-ready leads for the sales team.

Saleswhale deployed two AI email sales assistants that ran planned conversations, read replies, assessed buying intent, and handed interested prospects to Unit4 sales. The bots enabled outreach to about 1,600 leads per month (vs. ~150 previously), prevented leads from slipping through the cracks, and produced 324 additional qualified opportunities in the year after deployment—delivering warmer, sales-ready leads that the sales team values.

Unit4

Elena Sanchez

Head of Marketing - APAC