Case Study: General Assembly adds 2,603 qualified prospects to its student pipeline with 6sense (Saleswhale)

How Saleswhale helped General Assembly add 2,603 qualified prospects to their student pipeline

General Assembly, a global leader in career-focused education, was generating thousands of leads from course enquiries, events and workshops but lacked the manpower to follow up consistently. Event and workshop leads in particular had long, slow buying cycles and were left largely untouched, creating a backlog of potential students and missed enrollment opportunities.

General Assembly deployed Saleswhale’s AI assistant to run scalable two‑way conversations, qualify intent, nurture slow-moving prospects, and hand off hot leads to admissions. The bot added 2,603 qualified prospects to the pipeline, achieved a 32% engagement rate, saved teams thousands of hours, shortened sales cycles by roughly two months, and freed admissions to focus on closing and expansion into new markets.

General Assembly

Jonathan O'Brien

Regional Admissions Director