Case Study: Qualtrics achieves a 38x increase in conversation-to-opportunity rate with 6sense

How Qualtrics Leveraged Drift and 6sense Insights in Their ABM Program

Qualtrics, the experience management company, wanted to optimize its busy website for all visitors, especially target accounts, and make it easier for prospects to engage digitally. To support its ABM program, Qualtrics used 6sense insights alongside Drift to improve personalization and create a lower-friction path for web visitors to reach sales.

Using 6sense intent data, Qualtrics built intent-based audiences and tailored Drift playbooks by product interest and funnel stage, delivering more relevant messaging and content. The result was a 150% lift in email capture rate and a 38x increase in conversation-to-opportunity rate, showing that 6sense helped Qualtrics generate higher-quality leads and stronger sales interactions.

Qualtrics

Peter MacArthur

Global Digital Marketing and ABM Senior Analyst