Case Study: Qlik achieves 2-3x higher conversions on prioritized accounts and 30-40% faster lead processing with 6sense

How Qlik Takes the Guesswork Out of Account Based Experience with 6sense

Qlik, a data management and analytics platform, struggled with lead overload and no way to prioritize prospects — treating all leads the same meant limited capacity was wasted on low-value contacts. The marketing operations team needed a solution to score leads, identify high-intent accounts, and focus resources on the most promising opportunities.

By deploying 6sense Predictive Lead Scoring and account intelligence, Qlik integrated insights into Salesforce and their Qlik app to prioritize A/B accounts, narrow prospect lists from ~3,000 to the top 200, and enable joint sales-marketing plays. The result: A/B leads converted 2–3x the average, the team cut time spent sorting and following up by 30–40%, and sales and marketing gained clear, actionable next steps for targeting and outreach.

Qlik

Tara Corey

VP, Global Marketing Operations