Case Study: PGi achieves 68% faster time-to-contact and 77% higher win rates with 6sense

How PGi is Turning Buyer Insights into Demand Action

PGi, a 25-year global leader in audio, video and web conferencing, faced a crowded collaboration-software market and needed to differentiate its brand and drive revenue. With limited resources, the company prioritized marketing and sales alignment and selected 6sense after an exhaustive vendor evaluation for its comprehensive capabilities, APIs, analytics and ongoing training.

Working with 6sense, PGi implemented an account-based strategy that uses predictive buying-stage and contact-level intent data to segment accounts, tailor marketing messages and prioritize sales activity inside Salesforce. A focused rollout and the "6minutes with 6sense" training drove adoption, producing results within a month and major gains by three months: 68% faster time-to-contact, 77% higher win rates, a 9x lift in average deal size and improved marketing-to-sales conversions.

PGI

Lauren Weatherly

VP of Marketing, Demand Generation