Case Study: NewStore achieves a 124% YoY increase in qualified leads with 6sense

How NewStore Powers a Proactive, Global Account-Based Approach with 6sense

NewStore, a global omnichannel retail software provider, was expanding into international markets but needed a more proactive, scalable account-based go-to-market approach. Before 6sense, the team could see engagement in target accounts, but it lacked the deeper account insights needed to identify anonymous research behavior and move from reactive outreach to proactive prospecting.

NewStore implemented 6sense Revenue Intelligence to unify account insights, predictive analytics, prospecting, and advertising across regions. Using 6sense, the company built tailored global segments and personalized outreach by buying stage and intent, helping drive a 124% year-over-year increase in qualified leads and a 101% year-over-year increase in qualified opportunities.

NewStore

Marcus LaRobardiere

Senior Director of Marketing