Case Study: Mediafly achieves 10x increase in inbound opportunity quality with 6sense

How Mediafly Increased Inbound Quality 10x by Switching to ABM

Mediafly, a B2B sales and marketing platform that helps sellers deliver relevant, interactive content, faced low-quality inbound and an ineffective leads-based approach. With a target list of 1,000 ideal accounts, they needed to shift from sheer lead volume to account-based engagement by uncovering anonymous activity and prioritizing in-market accounts.

By implementing the 6sense Account Based Orchestration Platform, Mediafly used 1st- and 3rd-party intent data to build targeted segments, serve highly personalized ads, and align sales and marketing around account insights. The change drove 10x higher click-throughs on customized campaigns, a 10x increase in inbound opportunity quality, and within two months produced a new opportunity with a previously unreachable tier‑1 account.

Mediafly

Megan Florida

Digital Marketing Director