Case Study: Global University Systems achieves recovery of 30,000 neglected leads and $10M+ pipeline with 6sense

How Global University Systems recovered 30,000 neglected leads worth tens of millions in pipeline

Global University Systems (GUS), a London‑headquartered education group supporting 150,000 students across its business schools and universities, faced a major recruitment gap: more than 30% of enquiries were not followed up by busy admissions advisers, leaving tens of thousands of potential applicants unworked and risking significant pipeline loss. Hiring more staff wasn't desirable, so GUS needed a scalable way to convert neglected leads without adding headcount.

GUS implemented Saleswhale’s AI, integrated with Salesforce and Pardot, to run always‑on workflows that re-engaged unresponsive, low‑scoring and re‑marketed leads. In under a year Saleswhale qualified about 30,000 neglected enquiries into the admissions pipeline—creating over $10M in new pipeline, delivering ROI within one month, and driving a ~10% semester‑on‑semester lift in student intake.

Global University Systems

Bojan Manevski

Head of Global Student Recruitment