6sense
159 Case Studies
A 6sense Case Study
Expereo, a global leader in intelligent internet solutions, was struggling with disorganized marketing, poor lead quality, misaligned sales efforts, and wasted spend. To fix this, Expereo turned to 6sense and its intent data and account-based insights to rebuild its marketing strategy from the ground up.
With 6sense, Expereo shifted from guesswork to a data-driven approach that improved targeting, aligned sales and marketing, and enabled account-level tracking of buying stages and impact. The results included a 6x increase in overall opportunity value, a 10x increase in opportunities over $3M, and a 34% conversion rate from content syndication leads to MQLs, showing the measurable impact of 6sense.
Marc Brunel-Walker
Director of Global Demand Generation