Case Study: DealHub achieves clearer marketing ROI and closes the attribution gap with 6sense

How DealHub Closes the Attribution Gap and Proves Marketing ROI with 6sense

DealHub, a next-generation CPQ, subscription management, and billing provider, needed a better way to measure marketing’s full impact on revenue beyond last-click attribution. With anonymous website traffic increasing and budget scrutiny rising, the company turned to 6sense to close its attribution gap and better understand the “halo effect” of its inbound and outbound marketing.

Using 6sense for website deanonymization, touchpoint tracking, intent data aggregation, and account scoring, DealHub gained visibility across the buyer journey and could prioritize in-market accounts more effectively. As a result, DealHub identified 80% of anonymous traffic, increased inbound attribution from 30% to 85%, and recognized 80% of outbound attribution from paid-media assistance, reducing its attribution blind spot to roughly 15%–20%.

DealHub

Gideon Thomas

DealHub