Case Study: Cumulus Networks achieves 53% higher account click-throughs and data-driven ABM enablement with 6sense

How Cumulus Networks Turns Enablement Into Impact with 6sense

Cumulus Networks, a provider of open networking software used by a large portion of the Fortune 50, needed to move beyond traditional ABM and MQL-driven tactics to create cohesive customer experiences and prioritize accounts that were actually in-market. Their challenge was aligning sales and marketing around a single process to cut through fragmented B2B buying teams, reduce wasted effort, and enable SDRs to prospect more efficiently.

They integrated 6sense across their revenue stack to power predictive account scoring, AQL lead classifications, automated contact enrichment, and hyper-targeted display and personalized website experiences. The result: a data-driven, all-bound model that improved SDR efficiency, deeper reporting through GA integrations, stronger revenue-team alignment, and a 53% increase in account click-through rate.

Cumulus

Ari Capogeannis

Senior Director of Marketing