Case Study: CoreView achieves 3x account engagement and rapid remote-work campaign success with 6sense

How CoreView Transformed Their Digital Strategy with 6sense

CoreView, a SaaS management platform built on Office 365 that helps large enterprises manage licenses, security and productivity, faced a sudden “forced digital transformation” as COVID-19 accelerated remote work. With an ICP focused on enterprise organizations (10k+ employees), they needed to quickly rethink messaging and go-to-market to stay relevant and become a thought leader on enabling remote work.

Using 6sense, CoreView rapidly pivoted campaigns—building Project 10k/5k and 10k+ intent segments, launching remote-work display creative and a time-limited product offering to help large organizations and governments adopt SaaS faster. Results were immediate: account engagement tripled, the Project segment delivered a 14.28% view-through rate, the Remote Work display ads achieved a 4.18% CTR, and sales and marketing are now aligned and actively using 6sense signals to prioritize outreach.

CoreView

Tahlor DiCicco

VP of Global Marketing