Case Study: BluJay Solutions achieves stronger sales and marketing alignment with 6sense

How BluJay Bridged the Gap to Create a Comprehensive ABM Strategy

BluJay Solutions, an international supply chain software provider, was struggling with a costly and inefficient batch-and-blast marketing approach while its global revenue teams worked across different time zones and out of sync. The company needed a better way to align sales and marketing priorities, improve transparency, and create a consistent go-to-market strategy, and turned to 6sense for support.

6sense provided an ABM orchestration platform with segmentation analytics and campaign modules that helped BluJay Solutions target markets more accurately and understand what messaging resonated. The result was a comprehensive, metrics-based ABM strategy that improved sales and marketing alignment, replaced batch-and-blast tactics, and scaled to more than 6,300 accounts in under six months.

BluJay Solutions

Andrea Feldman

Director of Field Marketing