Case Study: BioCatch achieves a 5x increase in active pipeline with 6sense

How BioCatch Uses ABX with 6sense to Target the World’s Largest Banks

BioCatch, a cybersecurity company focused on behavioral biometrics and financial crime prevention, needed a better way to reach the right banks with personalized messaging. Before using 6sense, BioCatch lacked enough data and intent insight to target its ICP effectively, leading to wasted spend and unqualified leads.

With 6sense ABX, Predictive Analytics, and Intent Scores, BioCatch built highly targeted one-to-few, one-to-many, and one-to-one campaigns across multiple channels. With 6sense, the company launched 125 campaigns in six months, created over 450 assets, and achieved a 5x increase in accounts in the active pipeline stage, a 63% increase in active engagement, and 6% of its target account list moving into pipeline.

Biocatch

Jonathan Daly

Chief Marketing Officer