Case Study: Aprimo achieves 35% higher account engagement and 28% conversion lift with 6sense

How Aprimo Continues the Upward Trend with New Strategies in Play

Aprimo, a provider of marketing operations and digital asset management for enterprise companies ($750M+), faced the challenge of scaling revenue growth by aligning sales and marketing, prioritizing truly in-market accounts within large, fragmented buying committees, improving search keyword specificity, expanding globally, and leveraging partner channels effectively.

Aprimo fully adopted the 6sense platform across sales, marketing, and alliances, using intent-driven account selection (top-50 lists keyed to 75+ intent scores), unified account mapping, long-tail and local-language keyword enrichment, and regular adoption-focused summits. The approach delivered measurable gains: a 35% increase in account engagement score, a 24% increase in pipeline units, a 28% increase in conversions, and an 18% conversion lift from keyword specificity.

Aprimo

Ed Breault

Chief Marketing Officer