Case Study: Randstad Sourceright achieves up to 79% lead-to-meeting conversion with 6sense

How An AI Sales Assistant Boosted Randstad’s Lead to Meeting Conversion Rates Up To 79%

Randstad, a global leader in recruitment and HR services operating in 39 countries, aimed to deliver its "Human Forward" promise by combining tech with human expertise. Although marketing generated large volumes of inbound leads through campaigns and events, many were unqualified or went un-followed due to time-consuming manual outreach and inconsistent follow-ups, leaving conversion rates as low as about 15%.

Randstad deployed Saleswhale’s AI sales assistant to run two-way, contextual email conversations, integrate with their marketing automation, escalate tricky cases to human reps, and provide real-time lead management and reporting. The bot re-engaged cold and warm leads, freed consultants to focus on high-value prospects, and lifted lead-to-meeting conversion rates into the 50–79% range across Singapore, Malaysia and Hong Kong, improving meeting volumes and marketing ROI.

Randstad Sourceright

Rena Ling

Regional Marketing and Communications Director