Case Study: Global Financial Services Provider achieves 262% sales growth with 6sense

How a Global Financial Services Company Achieved a 262% Increase in Sales Using 6sense

Global Financial Services Provider, a global financial services company with a diverse product portfolio, needed to scale digital marketing and modernize its go-to-market strategy. Its marketing and sales teams were operating in silos, relying on fragmented tools and limited account data, which made it difficult to personalize outreach and target the right prospects at the right time. The company turned to 6sense and its ABM and intent-data capabilities to build a more data-driven revenue model.

6sense helped the company use Dark Funnel intent signals, account segmentation, and personalized omnichannel campaigns to target in-market accounts and key moments like custodian changes. By aligning sales and marketing around shared data and timely outreach, the company achieved a 262% increase in sales and a 528% increase in client lifetime value of assets under management. 6sense enabled the team to move faster, launch responsive campaigns, and drive measurable revenue growth.