Case Study: Sprout Social improves sales prioritization and revenue focus with 6sense

How 6sense Propels Sprout Social’s Growth and Strategy

Sprout Social, a technology-stack staple for organizations streamlining social media, was looking for a better way to support growth and help its revenue team prioritize leads and outreach. To solve this challenge, Sprout Social implemented 6sense Revenue Intelligence in 2022.

With 6sense, Sprout Social’s sales development team gained buyer intent data to identify the best accounts to pursue and focus on “hot” leads within its book of business. As a result, sellers can engage future customers sooner, and the team has been able to better showcase and validate the effectiveness of its strategy.

Sprout Social

Peter Zink

Sr. Director of Revenue Enablement