Case Study: Sandler achieves 30% higher marketing-influenced pipeline with 6sense

How 6sense and 2X Transformed Sandler’s ABM Strategy from 0 to Revenue in Six Months

Sandler wanted to launch and scale an account-based marketing strategy, but its existing tech stack was siloed, sales and marketing were misaligned, and the team lacked clear insight into the buyer journey. Working with 6sense, Sandler set out to move beyond a traditional inbound-led approach and better understand how enterprise buying committees make decisions.

6sense, with support from 2X and HubSpot integration, helped Sandler use predictive analytics to identify in-market accounts, prioritize personas, and track engagement across touchpoints. The results were strong: a 60% increase in marketing-qualified accounts in the first month, a 30% increase in marketing-influenced pipeline within six months, over 80 deals accelerated, and more than 300% growth in website engagement.

Sandler

Emily Reggia

Director of Enterprise Marketing