Case Study: Group-IB reactivates stalled pipeline with 6sense AI Email

Group-IB influences 11 opportunities in 3 quarters with 6sense AI Email

Group-IB, a global cybersecurity company, faced a challenge in following up on its high volume of demo requests and marketing qualified leads. Their business development managers, who operated more like account executives, were unable to keep pace with the repetitive work of outreach, causing great leads to stall. The vendor, 6sense, was brought on to address this follow-up gap with its AI Email product.

The solution implemented by 6sense kept the sales team firmly in control. Reps provided their own messaging, which was then tailored by marketing and approved before being sent at scale by the 6sense AI Email platform. This approach resulted in 11 influenced opportunities across three quarters, with email open rates between 60-85%. The program also achieved full organizational buy-in after the results were presented.

Group-IB