Case Study: Green Hat helps a global consulting firm recover nearly $1M in pipeline with 6sense AI Email

Green Hat recovers nearly $1M in pipeline in 30 days with 6sense

Green Hat, a B2B marketing consulting agency, partnered with 6sense to address a challenge faced by their client, a leading global consulting firm. The firm was struggling with a costly gap in its demand generation process, where high-intent inbound leads were not receiving timely follow-up from its sales team, causing significant pipeline leakage.

Using 6sense AI Email, Green Hat implemented a scalable revenue recovery program. The solution involved automatically re-engaging leads that had passed the sales SLA, qualifying their interest, and routing opportunities back to the correct teams. This program recovered nearly $1 million in open pipeline within the first 30 days for the consulting firm and generated closed-won revenue from leads that would have otherwise been lost.

Green Hat