Case Study: Gilson doubles email engagement and generates pipeline with 6sense AI Email

Gilson doubles email open rates with 6sense and drives $250K in new pipeline

Gilson, a global leader in laboratory equipment, faced a challenge in its long, multi-month sales cycles for automation systems. Without account-level buyer intelligence, the company couldn't identify which specific accounts were actively in-market or understand their needs. This lack of visibility, combined with an inability to maintain personalized, consistent outreach at scale, meant Gilson often missed critical buying windows and could not engage effectively with scientists and lab professionals.

To solve this, Gilson implemented 6sense, using its predictive buyer intelligence and AI Email agents. This solution provided a continuous stream of account-level intent data, allowing for targeted and consistent outreach. The results were significant, including a 54% email open rate and the generation of over $250,000 in new pipeline. Most importantly, the program captured detailed customer feedback at scale, turning silent buyers into active conversations and providing invaluable intelligence for 6sense and Gilson's sales and marketing teams.

Gilson