Case Study: GAN Integrity achieves organizational alignment and orchestrated account engagement with 6sense

GAN Integrity Achieves Organizational Alignment Using 6sense

GAN Integrity, a provider of an all-in-one compliance management platform, struggled with a fragmented ABM stack made of point solutions that delivered poor data, weak account insights, and underwhelming results. Recognizing the need for a unified approach, an executive recommended 6sense to help the company move from static lists and guesswork to data-driven account engagement.

By rolling out 6sense across sales, marketing, product, and customer success, GAN built dynamic target lists, intent-keyword-based campaigns, and stage-driven prospecting that feed into Salesforce for automated outreach. The change drove quick wins—BDR reps averaged 82% qualified meetings (93% of which came from Decision and Purchase stage accounts)—while improving engagement scores, informing product roadmap decisions, reducing churn risk, and creating strong cross-functional alignment.

GAN Integrity

Peter Lastowski

Marketing and Operations Manager