Case Study: Flexera achieves 127.6% event registration growth with 6sense Intelligent Workflows

Flexera grows event registrations 127.6% with 6sense

Flexera, a leader in hybrid IT asset management and FinOps, faced significant challenges in manually orchestrating its global event marketing and sales development rep (SDR) prospecting. The process for launching each event required extensive coordination across multiple teams and systems, while SDRs spent hours building contact lists that often targeted accounts with little buying activity.

Using 6sense Intelligent Workflows, Flexera automated these processes. The solution involved creating event and SDR workflow engines that activated cross-channel actions based on intent signals. This resulted in a 127.6% growth in event registrations, a 63.7% increase in sourced pipeline, and email open rates lifting to 22%. The implementation also cut manual campaign orchestration effort by an estimated 60-70% per event.

Flexera