Case Study: Experian achieves more focused outbound engagement with 6sense

Experian improves account prioritization with 6sense

Experian, a global data and technology company, faced the challenge of creating a consistent approach to account prioritization for its business development team. Before using 6sense, reps relied heavily on individual judgment and fragmented research, which hindered a coordinated outbound sales motion across their multi-business-unit enterprise.

By implementing 6sense, Experian gained a solution that identifies accounts with strong buying signals, turning them into opportunities for more focused engagement. The results included more focused prioritization, less manual research, and greater consistency across the organization, allowing BDRs to refine their approach and spend more time on meaningful, customer-centered outreach.

Experian