Case Study: Duo Security achieves faster BDR ramp-up and higher engagement with 6sense

Duo Security Sets BDRs up for Success with 6sense

Duo Security, a Cisco business unit that provides two‑factor authentication and trusted access, faced a common BDR challenge: how to prioritize outreach across more than 1,000 accounts and deliver messaging that actually resonated. Using LinkedIn and Discover.org left reps guessing about where accounts were in the buying journey, which contacts mattered, and what content would move deals forward.

By adopting 6sense, Duo gave its BDRs intent data, buying‑stage visibility, keyword signals and a persona map that made outreach hyper‑relevant and easy to prioritize. Within five weeks the team saw faster, more confident onboarding, higher‑quality meeting prep for AEs, a steady flow of newly identified contacts and improved pipeline momentum as reps moved from “throwing darts” to targeted engagement.

Duo Security

Laura Kar

Business Development Manager for Enterprise and Mid-market Accounts