6sense
159 Case Studies
A 6sense Case Study
Custom Truck One Source, a growing industrial manufacturer, faced the challenge of turning high website traffic into qualified sales opportunities without overwhelming its sales team. As their business expanded across the U.S. and Canada, the company needed a better way to identify in-market buyers and focus outreach on prospects with real purchase intent, which led them to use 6sense.
Using 6sense intent data and 6sense Email Agents, Custom Truck One Source built targeted campaigns for cross-sell, post-event follow-up, closed-lost revival, and high-intent account conversion. The results were strong: in five weeks, 6sense helped generate 132 qualified contacts, $6 million in pipeline and opportunity, $1 million in closed business, and 738 hours of work saved, while also boosting efficiency and sales confidence.
Walker Smith
Manager of Sales Development