Case Study: Code42 achieves 31% more opportunities and 27% more wins with 6sense ABX

Code42 - Customer Case Study

Code42, a cybersecurity company that evolved from backup software into an Insider Risk Management leader, faced a broken demand-gen model built around MQLs and random account selection. Their old approach produced too many disparate, low-quality leads, poor account visibility (only 3% of web traffic de-anonymized), and not enough pipeline despite significant content and channel activity.

They shifted to an account-based experience (ABX) powered by 6sense and RevTech: ABX pilots, buyer-intent targeting, ungated content, personalized web streams via Uberflip, automated Sendoso gifting, and focused LinkedIn/display campaigns. The results were strong — opportunity volume rose 31% and opportunities won increased 27% (first three quarters of 2021 vs. 2020), 82% of accounts progressed in buying stage, and sales reported better prioritization and actionable insights.

Code42

Aida Kamber

VP of Growth Marketing