Case Study: Blue Yonder achieves a single source of truth for account and contact data with 6sense Sales Intelligence

Blue Yonder Switches Contact Data Provider for 6sense Revenue AI for Sales

Blue Yonder, a global leader in digital supply chain transformation, wanted a simpler way for sellers to access complete account and contact data. Before using 6sense Sales Intelligence, teams had to manually piece information together from multiple sources, creating too many steps to understand an account and its buying committee.

Blue Yonder switched its contact data provider to 6sense Sales Intelligence in early 2024. With 6sense, all contact and account data moved into one platform, improving sales and marketing alignment and giving sellers deeper real-time insights. The change supported strong ABM performance, including a more than 40% increase in accounts in the purchase stage and a more than 35% increase in anonymous website visits.

Blue Yonder

PT Umphress

Director of Digital Marketing