6sense
159 Case Studies
A 6sense Case Study
Automox, the IT operations platform for modern organizations, had been relying heavily on inbound marketing with no clearly mapped target audience, which meant accounts had to qualify themselves and many sales opportunities were missed. To build a stronger outbound motion, Automox turned to 6sense.
6sense became the foundation of Automox’s account-based marketing strategy, helping sales and marketing target 6Qualified Accounts, tailor outreach with intent data, and align campaigns to buying stage. With 6sense, Automox reported a 35% increase in sales, a 17% increase in opportunities, and 88% more closed-won deals, with 51% of closed-won deals attributed to the program.
Laura Partyka
Senior Manager of Account-based Marketing