Case Study: Auth0 achieves $3M pipeline growth and higher sales adoption with 6sense

Auth0 Strategically Masters Sales Adoption and Empowers Sales with 6sense

Auth0, now part of Okta, needed a better way to scale sales outreach and prospect the right accounts, contacts, and timing with more relevant messaging. The company turned to 6sense to help its revenue team move beyond “spray-and-pray” prospecting and improve adoption of a new sales technology across SDRs, MDRs, AEs, and leadership.

6sense was rolled out in phases, starting with a pilot and training before expanding globally, supported by office hours and manager check-ins. The results were strong: in less than six weeks, Auth0 sourced 28 additional opportunities and added $3 million to pipeline, AE rollout accelerated by six months, 80% of opportunities now come from 6sense Purchase/Decision stages, and average selling price increased by 25%.

Auth0

Rachael Tiow

Heads the Global Account-Based Marketing