6sense
137 Case Studies
A 6sense Case Study
Agile Frameworks, led by CMO Alan Littman, manages an independent software vendor that offers a SaaS mobile solution for Construction and Engineering Services. Faced with a very specific market segment, the team needed an ABM solution that would identify in-market accounts and reveal buying intent—something their existing PPC and marketing tools couldn’t do because website visitors weren’t self-identifying as prospects.
Agile became an early beta partner with 6sense, collaborating to add missing capabilities and deploy predictive lead scoring, intent data, and a Salesforce integration that auto-routes insights to sales. The targeted approach let them focus on qualified accounts, growing pipeline 4x and increasing closed deals 8x; next steps include rolling out Predictive Intelligence and orchestration to expand their ABM efforts.
Alan Littman
Chief Marketing and Sales Officer