Case Study: Ceros achieves better account prioritization and more pipeline with 6sense

6sense Intent Data Takes Ceros’ Account Prioritization to the Next Level

Ceros, a cloud-based experiential content creation platform, struggled to prioritize hundreds of target accounts per SDR and was relying on instinct instead of data to guide outreach. The team needed a better way to identify which prospects to focus on, and turned to 6sense intent data and segmentation to improve account prioritization and resource allocation.

By implementing 6sense, Ceros built targeted GTM segments and used dashboards to focus SDRs on decision-stage accounts for more personalized outreach. The results included 450 new opportunities in six months, a 72% increase in meeting-to-SQL rate, a 22% increase in average deal size, a 109% increase in win rates, and a 118% increase in opportunities.

Ceros

Gabi Fishkind

Head of Revenue Development