Case Study: LaunchDarkly achieves stronger go-to-market alignment and more opportunities with 6sense Intent Data

6sense Intent Data Supercharges LaunchDarkly’s Go-to-Market Strategy

LaunchDarkly, a leading feature management platform, wanted a more unified go-to-market approach after scaling quickly, but its campaigns and sales motions were not aligned to buying stages or customer journeys. The team also lacked visibility into account engagement and how often accounts were being touched, making it harder to target the right prospects at the right time.

LaunchDarkly implemented 6sense in 2022 to use intent data and account insights to connect marketing and sales around the same buying signals. With 6sense, the team could identify engaged accounts, target new audiences through the Actions tab, and guide BDR outreach more effectively. In just six months, LaunchDarkly unified its GTM strategy and saw 70% of opportunities opened from decision and purchase-stage accounts and 50% of opportunities won from those stages.

LaunchDarkly

Tammie Larson

Director of ABM and Integrated Campaigns