Case Study: FullStory increases net-new opportunities with 6sense

6sense Increases FullStory’s Net-New Opportunities by 27% in One Quarter

FullStory, a digital experience intelligence platform, was struggling with lead-focused ABM that prioritized volume over quality, used generic content, and lacked strong sales-marketing alignment. The company needed a better way to target enterprise accounts and use intent data to guide more effective account-based marketing, and turned to 6sense for support.

By implementing 6sense, FullStory shifted to a more personalized, intent-driven go-to-market strategy that aligned sales and marketing around in-market accounts and buying-stage signals. With 6sense, FullStory achieved a 27% increase in revenue from net-new opportunities, a 48% increase in ACV for in-market accounts, and a 36% increase in marketing-influenced qualified pipeline quarter-over-quarter.

FullStory

Sarah Sehgal

Director of Demand Generation