Case Study: Lily AI achieves stronger account prioritization and higher-win opportunities with 6sense

6sense Empowers Lily AI’s Go-To-Market Teams to Prioritize, Operationalize, and Win

Lily AI, a female-founded technology company serving retailers and brands, was struggling to focus its sales efforts because its Salesforce database lacked reliable ICP segmentation, behavioral insights, and accurate account prioritization. As a result, SDRs were spending time on poor-fit prospects instead of the right accounts, and Lily AI turned to 6sense to help sharpen its go-to-market strategy.

6sense helped Lily AI enrich and analyze target accounts, sync clean lists with Salesforce, and use buyer intent, activity signals, and alerts to guide sales, marketing, and partner outreach. Since implementing 6sense in May 2022, Lily AI found that accounts in later stages were 9.5x more likely to convert, and 69% of won opportunities came from strong profile fit accounts, with only 18% of CRM accounts identified as a strong fit.

Lily AI

Jessica Brandt

Director of Demand Generation