Case Study: Salesforce Improves Employee Benefits Participation with 6Connex Virtual Benefits Fair

Salesforce boosts employee benefits engagement for 30,000 workers with 6Connex

Salesforce, a global leader in Customer Relationship Management (CRM), faced a challenge in ensuring its 30,000 U.S.-based and remote employees were fully aware of their comprehensive benefits package. The company's Benefits team found traditional on-site training and webinars to be time-consuming, costly, and repetitive to organize. To improve awareness and participation, they sought a new solution and turned to 6Connex for its virtual event platform.

Using the 6Connex virtual event platform, Salesforce migrated its benefits training to a virtual benefits fair. This solution provided a convenient and tailored experience for employees to connect with benefits providers and get individual questions answered. The implementation by 6Connex successfully reduced the time, cost, and manpower required for benefits training while improving overall employee engagement and participation.

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