Case Study: Leading global convenience food, snacks & beverages company achieves 3x ROAS and 5% sales lift with [24]7.ai's Target

Sparkling Water Manufacturer Beats Back Competition with [24]7 TargetTM Personalized Ads

A global leader in convenience food, snacks and beverages launched a new 16 oz flavored sparkling water and needed to defend its market position after a competitor introduced a similar product. The company faced pandemic-driven declines and unpredictable in-store traffic, plus a global aluminum shortage that constrained production of top flavors—making it critical to boost short-term sales while preparing for long-term growth.

Partnering with [24]7.ai, the brand used the [24]7 Target AI platform to deliver hundreds of contextualized creatives and beverage–food bundles tailored by persona, time, retailer and local conditions. The campaign drove a 3x ROAS, a 5% overall sales lift (with some stores up 60%), 43M impressions (11M over target), a 0.35% CTR, distribution growth of 9% and week-over-week sales gains peaking at +14% by week 4.