Case Study: Leading US-Based Food and Beverage Manufacturer achieves 17X ROAS and 9.2% sales lift with [24]7.ai Target

Food and Beverage Leader Grabs Back-to-School Market Share with [24]7.ai Target Personalized Ads

A leading global food and beverage manufacturer faced a tough back-to-school season: crowded shopper attention, COVID-19–altered buying patterns, and a deliberately small ad budget while trying to win back former customers and attract new ones for its snack and breakfast lines. The company needed a low-cost, high-impact way to drive shoppers to two retail partners and lift sales and market share.

Working with [24]7.ai, it ran a 12‑week AI-powered, hyper‑personalized campaign using [24]7 Target to micro‑target parents with hundreds of dynamic headlines and creatives tied to locale, school dates, nearby retailers, time of day, weather and other variables. The campaign delivered 198.1M impressions, a 17X ROAS, a 9.2% sales lift (and over 1 million incremental units), with every product category returning well over 3X on ad spend.