20North
22 Case Studies
A 20North Case Study
Folloze, a provider of a Buyer Experience Platform for B2B marketing and sales teams, faced the challenge of low online visibility. Despite having innovative technology, their content was hosted on a subdomain and they had not focused on SEO, which prevented Google from working in their favor. They partnered with the vendor 20North to address this.
20North implemented a comprehensive SEO strategy that included technical improvements like moving the blog off a subdomain, optimizing site structure and main pages, and creating new long-form content. This solution delivered significant results for Folloze, including a 392% increase in keywords, a 70.78% rise in new users, and a 69.72% boost in organic traffic, establishing them as a marketing powerhouse.