Case Study: Rothy’s achieves team alignment and increased employee recognition with 15Five

Staying Aligned With a Sustainable Mission, One Check-in at a Time

Rothy’s is a sustainable lifestyle brand (launched in 2016) known for turning marine plastic into shoes and bags. Rapid growth and weekly onboarding created a challenge: how to scale processes and culture while keeping teams aligned, maintaining sustainability-focused values, and ensuring every employee could share feedback—especially with more remote work.

Rothy’s implemented 15Five’s weekly Check-ins and High Fives to give employees a regular forum to speak up, help managers take the team’s pulse, and publicly recognize wins. The solution improved open communication, clarified priorities across teams, boosted peer recognition, and helped leadership stay connected with remote employees.

Rothy’s

Michelle Pulido

Vice President of People