Case Study: Credit Karma achieves a feedback-driven People Operations transformation with 15Five

Reorienting Credit Karma’s People Operations

Credit Karma, an 800-employee consumer credit-score and financial assistance company based in San Francisco with 80 million users, was expanding into areas like mortgage lending and needed a better way to manage its growing talent pool. New Chief People Officer Colleen McCreary uncovered major pain points — fragmented tools for reviews and compensation, poor manager-employee feedback cadence, and a mismatch between ratings and bonus awards — that threatened service quality and future product-line extensions.

Colleen evaluated several HR platforms and, drawing on prior success, piloted 15Five’s continuous performance management system with executive buy-in. The lightweight weekly check-ins and integrated feedback, OKR tracking, recognition, and 1:1 tools replaced siloed processes, enabled removal of entrenched bonus and review practices, and modernized People Ops to improve regular communication, employee engagement, and alignment as the company scaled.

Credit Karma

Colleen McCreary

Chief People Officer