Case Study: HubSpot achieves clear communication and team-wide visibility with 15Five

Hubspot’s engineering team uses 15Five status reporting software for clear communication

HubSpot, a leading inbound marketing and sales platform, faced a common scaling challenge in its engineering organization: how to keep visibility and coordination across 200 engineers split between Cambridge and Dublin so managers could track progress and unblock work. Eric Richard, VP of Engineering, needed a lightweight way to know “where all the trains are going” as teams grew and traditional standups and informal communication became less reliable.

HubSpot adopted 15Five’s weekly check-ins—three simple questions on accomplishments, next-week goals, and challenges—plus the High Five recognition feature. Reports flow up through six directors and their tech leads to give Eric a bird’s-eye view, enabling faster identification of obstacles, immediate escalation of critical issues, and boosted morale through public recognition. The result: clearer communication, stronger manager–employee connections, and a large engineering organization that feels more aligned and manageable.

HubSpot

Eric Richard

Vice President of Engineering