Case Study: TargetX achieves strong engagement, performance, and culture in a remote-work world with 15Five

How TargetX Manages Engagement, Performance, And Culture In A Remote-Work World

TargetX, a U.S.-based provider of CRM solutions for higher education with about 100 employees split between Philadelphia and Oakland (and roughly one-third remote), faced the challenge of scaling engagement, performance, and company culture when COVID-19 forced the whole company to work remotely.

They leaned into proactive communication—video calls, Slack channels, and virtual social events—and used 15Five for company-wide OKRs, weekly/biweekly check-ins, Pulse checks, and peer recognition (High-Fives). These measures, plus manager outreach, an anonymous CEO survey, and practical tips for home workspaces, kept teams aligned and connected: strong 15Five submission rates, thousands of High-Fives, visible progress on objectives, and sustained performance and culture during the shift to remote work.

TargetX

Kelly Sharkey

VP of People and Finance